Someone once told me that “When no one sells, a terrible thing happens. Nothing.”
When you own your own business you are the salesforce. Don’t be shy about talking about it with pretty much, just about - everyone. You never know when the opportunity will lead to new business.
When making a sales call be prepared with a short speech that describes your business succinctly.
If it’s too long and complicated - you’ll lose your audience. Even better have a laptop or ipad that has visuals - making words less necessary.
Discuss your unique selling proposition - or rather - how are you different from your
competition. It’s important to differentiate yourself or people will think that it can be found, gotten or had anywhere. Not true!
Do your research ahead of time so that you can make your service or product relevant to the potential customer. How will it add value for them? It’s important to make the connection - don’t assume they can figure it out for themselves.
Last but not least - ask for the business. Too many people think it is implied in the sales call. It’s not. If they are not ready to commit - ask for a follow-up meeting. Take notes and be prepared to answer additional questions and have examples of how you can support their business. Problem solving with a customer makes them more dependent upon you. A good position to be in.
Asking for the business is good business - and of course - thank them for their time. Thank you for your time - and go to Contactif you'd like help with your sales pitch.