Facebook, Twitter, Instagram, Pinterest, YouTube, Google+, and all the new ones that seem to appear daily can be a blur of confusing posts about grandchildren and road rage. But they are powerful marketing tools, and are becoming more powerful by the day.
To build your business you need to learn to love it! All of it. That doesn't mean running willy-nilly to set up accounts on all these platforms. A thoughtful marketing strategy is absolutely necessary if you are to use these media successfully to build your business and to gain new customers. You can do that. You really can.
Why are we so sure you should give this a try? Here are some reasons:
REALLY INEXPENSIVE MARKETING:you can get a Facebook business page for free.
You can post to it for free. Since Facebook is by far the most widely used of the social media platforms, start there. What makes Facebook powerful is that you can "boost" your posts to specifically targeted demographics for as little as $5. Really.
DRIVE TRAFFIC TO YOUR WEBSITE: the more your posts to social media are liked and reposted, the higher your website visibility will be in google searches.
DEVELOP IMMEDIATE CUSTOMER INSIGHTS AND FEEDBACK: Facebook is more like a cocktail party than a business meeting. People behave more intimately and generally feel free to give you their feedback, especially if you ask for it. And it's immediate. Facebook and others also provide analytical tools to give you insights into who your followers are.
GIVE YOUR BUSINESS LEGITIMACY: when your business comes up in a web search it tends to give the potential customer confidence.
CONTROL YOUR BUSINESS IMAGE: because social media is informal you can create a personality in your posts which gives users a feeling that they know who you are.
MONITOR COMPETITION: knowing what your competitors are saying on social media and what is being said about them gives you powerful data.
CONNECT WITH OTHER BUSINESSES: your posts, depending on how valuable their content is to readers, will attract other businesses who are interested in the same customer base as you are as partners or vendors.
So let's do it! As I said earlier, a STRATEGY for doing it is essential. We are here to help. Click here and we will assist!